LACES x Bay Area Host Committee
The Bay Area Host Committee aims to Unite the Bay Through Sport. LACES is dedicated to helping college athletes build their brand and create opportunities. The BAHC x LACES collaboration is bringing everyone together to celebrate 2 global events in one unforgettable year.
This is the physical embodiment of the Bay standing together as it welcomes the world.
Designed in collaboration with the Bay Area Host Committee, this limited release marks the Bay’s moment on the global stage as it hosts matches for the 2026 World Cup.
Each hat carries the colors of the World Cup — reimagined through the Bay’s lens of culture, creativity, and competition. With bold BAY AREA embroidery and “Summer 2026” stitched on the back, this hat commemorates the moment the world’s game comes to our region.
Premium structure. Athlete-inspired. Bay-driven.
UNITING THE BAY AREA THROUGH SPORT.
The Bay Area Host Committee leads the effort to bring major global sporting events to the region, including the FIFA World Cup, the Super Bowl, and the NBA All-Star Game. Through planning, partnerships, and community engagement, they help shape how the Bay Area shows up on a global stage.
The world’s game, in the Bay
A limited release created in partnership with the Bay Area Host Committee, marking the Bay’s moment on the global stage as it hosts the world’s game.
