No applications through agents or complicated deliverables.
Built to be simple and accessible, the LACES NIL Program is open to athletes of any sport, school, or level. There’s no complicated setup or ongoing requirements — just clear opportunities to earn, grow your brand, and get involved. Along the way, you join a nationwide community of athletes and take part in creating meaningful products, not just promoting them.
Why Join LACES as an Athlete
Earn Money
Every sale through your unique referral link and discount code earns you real revenue plus access to your portion of the LACES Athlete Fund.
Build Your Brand
Grow your presence, unlock new NIL opportunities, and showcase yourself through a custom Roster Page, plus access to exclusive LACES events and photoshoots.
Be Heard
Influence LACES designs and athlete-led collections by sharing your input through in-app polls. Your perspective helps shape products that represent real athletes.
The LACES Athlete Fund is what sets our NIL program apart.
Each month, a portion of LACES sales and sponsor contributions goes into a shared Athlete Fund. That fund is distributed equally among college athletes who meet monthly performance checkpoints
Shape the Look. Own the Story.
Through in-app polls, athletes contribute directly to the design of bold, meaningful hats that represent the competitive spirit and real stories of college sports. Athletes contribute directly to the design process and are recognized for their role in creating each piece. The Voices Collection is built by athletes, together.
