The LACES Athlete Fund
Our mission is to help athletes build their brand and earn. The LACES Athlete Fund rewards the athletes who are actively building—and it uplifts the entire LACES community in the process. Every purchase is a vote for that model. Consumers aren’t on the outside. You’re part of it.
Congrats to Devin Greer - LACES Top Earner Apr '26
Most brands just sell products. We reinvest in athletes.
The LACES Athlete Fund is a dedicated pool of money that goes directly back to athletes in our community. Athletes earn by showing up — creating content, sharing their story, and driving real support around what they represent. The Fund exists to reward that effort and amplify it across the LACES ecosystem.
Where the money comes from
- 5% of every LACES sale
- Brand and sponsor contributions (when available)
Who it supports
LACES athletes who are actively building their brand, hitting internal goals, and driving real revenue.
When you buy LACES, you’re not supporting from the outside — you’re part of the model. Athletes create, consumers back them, and the whole thing grows stronger together.
Support athletes who are putting in the work.
When you contribute to the LACES Athlete Fund, LACES takes nothing. Every dollar goes directly to college athletes who are building their brand, growing their income, and proving they can lead.
We partner with companies who believe what we believe: effort, discipline, and growth deserve real support. This isn’t charity — it’s alignment. It’s impact. It’s a better model for supporting athletes.
LACES Athlete Fund Impact 2026
Athlete Fund Recipients
Recognizing LACES athletes who have earned through effort, consistency, and community support. * Denotes an athlete who finished as a monthly top earner
