The LACES Athlete Fund
When you shop LACES, you’re not just buying products, you’re rewarding effort. The LACES Athlete Fund takes a piece of every sale and turns it into monthly rewards for athletes who are building their brand, growing their revenue, and shaping their future.
Your purchase = their payoff.
Simple. Powerful. Real.

Other brands sell you a product but we’re building a movement.
YOUR MONEY MATTERS
Every purchase fuels the LACES Athlete Fund.
ATHLETES WIN TWICE
They earn commission on every sale they drive, and share in the Fund.
BUILT ON GROWTH
The Fund rewards athletes for doing the work of building their brands and getting themselves paid.
THE MOVEMENT GROWS
The more LACES grows, the more athletes earn.

Already earning with LACES and building their brands in the process.
When you shop LACES, money goes straight into college athletes' pockets.
NFL, NBA, MLB, WNBA, and NWSL athletes rep LACES organically, amplifying the movement nationwide.
Description
If You're an Athlete...
Here’s how it works:
- Every sale you make = your normal commission.
- Hit just 3 sales in a month = unlock your share of the Athlete Fund on top of commission. *
- Get rewarded for building your brand larger and driving revenue to yourself.
Every college athlete is eligible.
Join LACES Today →
* Other competitions may occur periodically.