The LACES Athlete Fund
Our mission is to help athletes build their brand and earn revenue. The LACES Athlete Fund rewards the athletes who are actively building—and it uplifts the entire LACES community in the process. Every purchase is a vote for that model. Consumers aren’t on the outside. You’re part of it.
Other brands sell you a product but we’re building a movement.
WHAT IT IS
A dedicated pool of money that goes back to athletes in the LACES community.
HOW IT WORKS
Athletes earn by showing up—creating content, sharing their story, and driving real support around what they represent. The Athlete Fund exists to reward that effort and amplify it across the community.
WHERE THE MONEY COMES FROM
- 5% of every sale
- Brand and sponsor contributions (when available)
WHO IT SUPPORTS
LACES Athletes reaching internal goals. Supporting athletes who are actively building building their brands and driving revenue to themselves.
THE CONSUMER'S ROLE
If you buy LACES, you’re not “supporting from the outside.” You’re part of the community. Your purchase helps fund athletes and reinforces a better model: athletes create, consumers back them, and the whole thing grows stronger together.
If You’re a Company or Organization…
Back athletes who are working hard.
When you contribute to the LACES Athlete Fund, LACES takes nothing. Every dollar goes straight to college athletes who are building their brand, growing their revenue, and proving they can lead.
We’re looking for partners who believe what we believe: that effort, discipline, and growth deserve to be rewarded. If you stand with athletes actively bettering themselves, the Fund is the clearest way to put action behind it.
This isn’t charity. It’s alignment. It’s impact. It’s the new model for supporting athletes
