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SUMMER 2026

The World's Game is Coming to the Bay

A collection inspired by the energy, culture, and community surrounding soccer this summer.

SUMMER 2026

The World's Game is Coming to the Bay

A collection inspired by the energy, culture, and community surrounding soccer this summer.

Through design collaboration, LACES fuels athletes to build their brand, earn, and own their story. Shop the pieces that make it possible.

Best Sellers

Most worn. Most reordered. Most loved.

Signature Collection

The collection that defines LACES.

Latest Collaborations

Check out this collab before they're gone.

From the people
From the people
Best hats I’ve ever worn. I got two because I couldn’t decide, the black and white classic color way that Steph was seen wearing and black/Ube. Not only is the style and color way perfect but the hats fit amazingly better than any other hat I own. I also love that it was created by college athletes and buying the hats supports them. So now I’m definitely buying every one for both collections. They fit exactly the way it looks like they do, in the picture of Steph wearing it.
— Kris
From the people
Best looking and fitting hat! The crown is perfect, not too low and not too narrow from the sides, but goes up the sides straight up and looks amazing. I get a ton of compliments and people asking where I got it from.
— Charlie
From the people
I’ve purchased several hats from Laces and everyone has been a perfect fit and the quality excellent. As for the company’s purpose of helping athletes with the NIL. That’s awesome. Love it! You’ve got my support.
— Bryan

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Meet the athletes on our roster, see what they’re building, and follow their journeys beyond the game.

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