Every purchase supports rising athletes
Built by athletes.Designed for everyone.
Premium snapbacks, dad hats and essentials, designed with college athletes. Five percent of every sale goes into the LACES Athlete Fund.
- Free shipping on orders $50+
- 30-day easy returns
- 5% of every sale funds athletes
Shop by category
Pick your lane
The rotation
Most worn. Most reordered.
LACES x Cal AthletesThe LACES Athlete Fund
More than a hat.
A whole community behind it.
Most brands just sell products. We reinvest in athletes. The LACES Athlete Fund is a dedicated pool of money that goes directly back to athletes in our community — and every purchase is a vote for that model.
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5%
5% of every LACES sale
Goes straight into the Fund, alongside brand and sponsor contributions. On contributions, LACES takes nothing.
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Athletes earn it by showing up
Creating content, sharing their story and driving real support around what they represent.
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Split equally, every month
Distributed equally among college athletes who meet their monthly performance checkpoints.
Collaborations
Stories we're proud to represent
We partner with teams and organizations whose communities and purpose add meaning to what we make.
A first of its kind
An original icon co-designed by Cal athletes. 20% of every sale goes to each attributed athlete, and 10% to the Cal LACES Athlete Fund.
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Women Know Ball
To know ball is to understand the game better than most. Any woman who gets it done knows ball.
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Built by athletes, together
Through in-app polls, athletes contribute directly to the design of bold, meaningful hats.
Shop Voices
Rooted in the Bay
A fresh take on everyday dining, bringing people together through thoughtful food and community.
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The world's game, in the Bay
Our third collaboration hat with the BAHC, the group bringing the tournament to the Bay.
Shop the collabFind your fit
Snapback or dad hat?
Two fits. Same everyday wearability.
Snapback
Holds its shape from day one. The stiff front panel keeps its form, the flat brim stays crisp, and the snap closure gives a clean, dialed-in fit every time.
- Structured crown
- Flat brim
- Snap closure
Dad Hat
Unstructured, so the crown is soft and molds to your head over time. Sits low, breaks in like your favorite tee, and the adjustable strap fits everyone.
- Unstructured crown
- Curved brim
- Strap closure
Rep where you're from
Your team. Your city.
A LACES original collection
Women Know Ball.
We're not here to make the case. We're here to say it out loud.
Shop the piece
Women Know Ball™ - Dad Hat
$38.00
The community
Worn by the ones building what's next
Meet the athletes on our roster, see what they're building, and follow their journeys beyond the game.
LACES athletes
On the court
Snapbacks
Bay Area
Downside UpThe Roster
Athletes from across the nation, each with a page to show who they are as a person and as a brand.
Explore the rosterBest hats I’ve ever worn. I got two because I couldn’t decide, the black and white classic color way that Steph was seen wearing and black/Ube. Not only is the style and color way perfect but the hats fit amazingly better than any other hat I own. I also love that it was created by college athletes and buying the hats supports them. So now I’m definitely buying every one for both collections. They fit exactly the way it looks like they do, in the picture of Steph wearing it.
Best looking and fitting hat! The crown is perfect, not too low and not too narrow from the sides, but goes up the sides straight up and looks amazing. I get a ton of compliments and people asking where I got it from.
I’ve purchased several hats from Laces and everyone has been a perfect fit and the quality excellent. As for the company’s purpose of helping athletes with the NIL. That’s awesome. Love it! You’ve got my support.
