Through design collaboration, LACES fuels athletes to build their brand, earn real money, and own their story. Shop the pieces that make it possible.
Love for the Bay
Created with Bay Area Host Committee. Marking a moment on the biggest stage.
Lead With Intention
Built on discipline and conviction. A hat for voices that lead with mindset first.
Basketball Lineup
Pro-inspired silhouettes, back in stock. Utah, Miami, and Atlanta step up.
Every purchase pays athletes
Build with us. Your support becomes their earnings.
The LACES Athlete Fund
THE NIL Deal for every athlete
From the people
From the people
Best hats I’ve ever worn. I got two because I couldn’t decide, the black and white classic color way that Steph was seen wearing and black/Ube. Not only is the style and color way perfect but the hats fit amazingly better than any other hat I own. I also love that it was created by college athletes and buying the hats supports them. So now I’m definitely buying every one for both collections. They fit exactly the way it looks like they do, in the picture of Steph wearing it.
From the people
Best looking and fitting hat! The crown is perfect, not too low and not too narrow from the sides, but goes up the sides straight up and looks amazing. I get a ton of compliments and people asking where I got it from.
From the people
I’ve purchased several hats from Laces and everyone has been a perfect fit and the quality excellent. As for the company’s purpose of helping athletes with the NIL. That’s awesome. Love it! You’ve got my support.
Follow @laces.athletes
Meet the athletes on our roster, see what they’re building, and follow their journeys beyond the game.
