Preseason Sale
The Bay Area
Collection
Support your favorite team and order now before they sell out!
The VINTAGE
Collection
Shop both our Bay Area and Santa Clara hats. Limited run, get them while they last!
Santa Clara
University
Collection
Support your favorite Santa Clara Athletes. Sold out in 2 weeks! Get in on our latest production before they’re gone!
Supporting athletes.
We create cool hats and partner with NIL eligible athletes to promote them. Buy through our Affiliate Athletes’ Roster Pages to support them directly. More schools and more designs to come!
Affiliates
Supporting college athletes is ingrained in who we are. Purchase your favorite hats and merch through our Affiliate athletes Roster Page so they can earn a percent of your purchase. Share their pages with other fans!
The Roster
Explore our Roster Pages to discover the full story of each athlete—from inspiring quotes and biographical insights to exclusive merchandise.
AN App Just For Athletes
Athletes ONLY! This is the only way you can sign up for your Roster Page and Hat Program.
Gain access to an exclusive space for athletes just from your school. If your school space isn’t available, just request it. Within your school space, join the conversation on hat designs, sales ideas and anything related to being an athlete at your school - it’s your guys’ space!
In the LACES app, you’ll also have access to THE FEED where all LACES athletes from around the country can contribute ideas and experiences.