FUELING ATHLETES TO BUILD THEIR BRAND, EARN REAL MONEY, AND OWN THEIR STORY.

GORDO X LACES

Dropping Burrito Day 4.3.25

Athlete-Inspired.

LACES creates high-quality hats designed with athletes and inspired by sports culture.

    LACES COMMERCIAL

    LEGACY

    Legacy

    earned, not given.

    THE NIL Deal for every athlete

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

    Join the movement of 750+ athletes

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    Voices Collection // New Drop

    What's your legacy?

    Legacy 1.0 - Inspired and designed by LACES athletes.

    Why We Exist

    To Support Athletes

    Brand
    LACES Roster Pages give athletes a platform to stand out, show what they’re about, and get real NIL opportunities.
    Roster Pages Roster Pages
    Opportunity
    Big school or small school, LACES is the NIL opportunity for every athlete. Earn real money and rep what you love. If you're NIL eligible, you're in.
    Get a Deal Now Get a Deal Now
    Hats with a Story
    With the Voices Collection, athletes co-create designs that stand for something real.
    The Voices Collection The Voices Collection

    Roster Page

    NIL Deal

    Athlete Collaboration

    Pro's Reppin' LOCAL

    Supporting college athletes.

    Bay Area Vintage
    Bay Area Vintage - Black
    Bay Area Downside Up - Black
    Los Angeles Vintage
    Bay Area Vintage

    Bay Area Vintage

    Regular price
    $38.00
    Sale price
    $38.00
    Regular price
    Bay Area Vintage - Black

    Bay Area Vintage - Black

    Regular price
    $38.00
    Sale price
    $38.00
    Regular price
    Bay Area Downside Up - Black

    Bay Area Downside Up - Black

    Regular price
    $38.00
    Sale price
    $38.00
    Regular price
    Los Angeles Vintage

    Los Angeles Vintage

    Regular price
    $38.00
    Sale price
    $38.00
    Regular price
    LACES Athletes

    Roster Pages

    We’re proud to give athletes a platform to build their brand and share their story. When you buy directly from an athlete’s Roster Page, you’re helping them earn commission, supporting their journey both on and off the field.

    Hazyl Gray

    For Hazyl, softball is more than just a sport—it’s a lifestyle. It’s a journey that shapes a person from childhood to adulthood. While the game itself may not last forever, what endures are the friendships, mental strength, perseverance, resilience, and the countless achievements earned along the way. Hazyl has a deep love for the game, recognizing it as both challenging and immensely rewarding.

    View Roster Page View Roster Page

    Jakeb Snyder

    Jakeb Snyder is from Bixby, Oklahoma, majoring in Finance with aspirations of becoming a financial advisor. He is passionate about helping people navigate the stock market and achieve their investment goals. Jakeb has two siblings and a deep love for the outdoors, enjoying activities like hunting and fishing. His faith is an integral part of his life, as he values attending church and being a positive influence in his community.

    View Roster Page View Roster Page

    Joyce Ryder

    Joyce has dreamt of playing for UCONN since she was 9 years old. Achieving her goal of playing Division 1 soccer has been a dream come true, but it hasn’t come without its challenges. She has faced numerous obstacles and had to make difficult decisions along the way. Despite the hardships, Joyce wouldn’t trade this experience for anything, as it has shaped her journey and fulfilled a lifelong ambition.

    View Roster Page View Roster Page

    Jaylen'Dai Sumlin

    Jaylen Dai Sumlin is a Safety on the Stanford Football team, from Castaic, California. Standing 6'2" and majoring in Business, he embodies resilience and dedication, inspired by the motto "Encourage those around you. Encourage yourself"—a quote by Ed Reed.

    View Roster Page View Roster Page

    Holly Medina

    Holly Medina is a softball player at the University of California, Berkeley. Standing 5'3" and hailing from Hesperia, CA, Holly approaches life with determination and purpose. She lives by the words of Roy T. Bennett: "There is no better investment than to invest in yourself," a philosophy that drives her both on and off the field.

    View Roster Page View Roster Page
    Testimonials

    What athletes are Saying

    Basketball

    Harper Peterson

    Being able to be an affiliate through the LACES affiliate program means a lot. They give us student athletes the opportunity to come together to work,share, and talk ideas and create a village in the Bay Area by selling their products to all.

    Softball

    Hazyl Gray

    LACES is the easiest, quickest, and most generous affiliate program out there. They are the best to work with as they care for the student athletes who want to partner with them, who already do partner with them, and who LACES wants to partner with. I'm too excited for the Legacy drop and frankly excited for every new hat drop because theyre just that good and worth sharing with the world!

    Waterpolo

    Chloe Rizof

    Being an affiliate through LACES has been a great experience! The process was super simple and easy and I love being able to share laces products through my platform!

    Baseball

    Caden Thompson

    LACES is the best affiliate program I’ve gotten the opportunity to work with. Their attention to detail and willingness to collaborate with their athletes sets them apart.

    Waterpolo

    Libby Slater

    I love being apart of the LACES affiliate program! It gives me new ways you can rep my school and my city and has bonded me with other student athletes!

    Tennis

    Jamie Pope

    As a Bay Area native and student-athlete at Santa Clara University, I feel extremely proud to be a part of LACES, a locally run business by SCU alumni.

    Golf

    Jack Morrison

    LACES as been an unbelievable opportunity for me in my NIL journey.  The affiliate program has made it so easy to become involved with NIL in the creation space as well as within the community of SCU.  I'd encourage everyone to join the LACES affiliate program to help start or add on to their NIL journey as well as to join a great community.  And to also help create some pretty sick hats!

    Lacrosse

    Shae Lembo

    LACES has given me the opportunity to represent myself as an athlete and the area I play for! Not only is it a brand, but it's a movement for the Bay Area to be represented across the country.