FUELING ATHLETES TO BUILD THEIR BRAND, EARN REAL MONEY, AND OWN THEIR STORY.

More than a hat.

With unique, bold designs, each hat supports athletes as they build their brand, make their mark, and inspire the next generation.

Local collection

LA, We got you.

Be the first to grab the Los Angeles Vintage hat.


DROPPING 12.18.24

Buy Now Buy Now

LA Vintage

Days

Hours

Minutes

Seconds

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

500+ athletes strong and growing

Voices Collection // New Drop

What's your legacy?

Legacy Line 1.0 - Inspired and designed by LACES athletes.

Why We Exist

To Support Athletes

Brand
LACES Roster Pages give athletes a platform to stand out, show what they’re about, and get real NIL opportunities.
Roster Pages Roster Pages
Opportunity
Big school or small school, LACES is the NIL opportunity for every athlete. Earn real money and rep what you love. If you're NIL eligible, you're in.
Get a Deal Now Get a Deal Now
Hats with a Story
With the Voices Collection, athletes co-create designs that stand for something real.
The Voices Collection The Voices Collection

Roster Page

NIL Deal

Athlete Collaboration

THE LOCAL COLLECTION

The LOCAL Collection celebrates the places that shape us, with designs that connect athletes and fans to their communities.

Shop LOCAL Shop LOCAL
LACES Athletes

Roster Pages

We’re proud to give athletes a platform to build their brand and share their story. When you buy directly from an athlete’s Roster Page, you’re helping them earn commission, supporting their journey both on and off the field.

Hazyl Gray

For Hazyl, softball is more than just a sport—it’s a lifestyle. It’s a journey that shapes a person from childhood to adulthood. While the game itself may not last forever, what endures are the friendships, mental strength, perseverance, resilience, and the countless achievements earned along the way. Hazyl has a deep love for the game, recognizing it as both challenging and immensely rewarding.

View Roster Page View Roster Page

Jakeb Snyder

Jakeb Snyder is from Bixby, Oklahoma, majoring in Finance with aspirations of becoming a financial advisor. He is passionate about helping people navigate the stock market and achieve their investment goals. Jakeb has two siblings and a deep love for the outdoors, enjoying activities like hunting and fishing. His faith is an integral part of his life, as he values attending church and being a positive influence in his community.

View Roster Page View Roster Page

Joyce Ryder

Joyce has dreamt of playing for UCONN since she was 9 years old. Achieving her goal of playing Division 1 soccer has been a dream come true, but it hasn’t come without its challenges. She has faced numerous obstacles and had to make difficult decisions along the way. Despite the hardships, Joyce wouldn’t trade this experience for anything, as it has shaped her journey and fulfilled a lifelong ambition.

View Roster Page View Roster Page

Jaylen'Dai Sumlin

Jaylen Dai Sumlin is a Safety on the Stanford Football team, from Castaic, California. Standing 6'2" and majoring in Business, he embodies resilience and dedication, inspired by the motto "Encourage those around you. Encourage yourself"—a quote by Ed Reed.

View Roster Page View Roster Page

Holly Medina

Holly Medina is a softball player at the University of California, Berkeley. Standing 5'3" and hailing from Hesperia, CA, Holly approaches life with determination and purpose. She lives by the words of Roy T. Bennett: "There is no better investment than to invest in yourself," a philosophy that drives her both on and off the field.

View Roster Page View Roster Page
Testimonials

What athletes are Saying

Basketball

Harper Peterson

Being able to be an affiliate through the LACES affiliate program means a lot. They give us student athletes the opportunity to come together to work,share, and talk ideas and create a village in the Bay Area by selling their products to all.

Softball

Hazyl Gray

LACES is the easiest, quickest, and most generous affiliate program out there. They are the best to work with as they care for the student athletes who want to partner with them, who already do partner with them, and who LACES wants to partner with. I'm too excited for the Legacy drop and frankly excited for every new hat drop because theyre just that good and worth sharing with the world!

Waterpolo

Chloe Rizof

Being an affiliate through LACES has been a great experience! The process was super simple and easy and I love being able to share laces products through my platform!

Baseball

Caden Thompson

LACES is the best affiliate program I’ve gotten the opportunity to work with. Their attention to detail and willingness to collaborate with their athletes sets them apart.

Waterpolo

Libby Slater

I love being apart of the LACES affiliate program! It gives me new ways you can rep my school and my city and has bonded me with other student athletes!

Tennis

Jamie Pope

As a Bay Area native and student-athlete at Santa Clara University, I feel extremely proud to be a part of LACES, a locally run business by SCU alumni.

Golf

Jack Morrison

LACES as been an unbelievable opportunity for me in my NIL journey.  The affiliate program has made it so easy to become involved with NIL in the creation space as well as within the community of SCU.  I'd encourage everyone to join the LACES affiliate program to help start or add on to their NIL journey as well as to join a great community.  And to also help create some pretty sick hats!

Lacrosse

Shae Lembo

LACES has given me the opportunity to represent myself as an athlete and the area I play for! Not only is it a brand, but it's a movement for the Bay Area to be represented across the country.